The fashion industry differs from other manufacturing industries in that it is primarily
driven by the same goal as its ultimate product: change. If you want to succeed in this industry, you must grasp this idea entirely.
The famous designer, nailing the fashion industry with her innovative and adaptive designs, shares her insight into this competitive industry with us. Nikita explains that the fashion industry might be characterized as the business of manufacturing clothing in its most basic form. Still, it would gloss over the fundamental distinction between fashion and apparel.
According to the talented designer, fashion integrates its own biases of style, individual taste, and cultural evolution. Apparel is utilitarian clothing, one of humanity’s fundamental requirements, but fashion incorporates its own prejudices of class, personal preference, and cultural development.
In order to meet the demanding and ever-changing environment in the fashion industry, the British-Indian designer never misses anything new. Her designer brand ‘Nikita Karizma’ reflects changing consumer desires to be defined by their clothing or acknowledged, which has prompted transformation throughout fashion history.
From iconic silhouettes referred to in patronizing language in the early twentieth century to the enlightened new look, Nikita is always meticulous in catching up with the transforming trends in the fashion world. The designer runs her studios in both Los Angeles and London. She and her creative team work closely to treat our eyes with bright colors, contemporary and exquisite designs, and high-end fashion products.
Soon enough, you will witness Nikita’s social media space turning into a vibrant one as she has recently purchased a 2500-square-foot commercial property. This newly-purchased property will host her new studio headquarters. The studio will be embellished with a lifestyle playground and a filmable space for the company to create aesthetic content for social media channels.
Nikita’s creative sense and hard work helped make her brand stand out amongst the league of celebrities. She is also actively running various projects to support her community and return some value to the ecosystem.
The studio ‘Nikita Karizma’ sends a certain percentage of its profit to numerous charities. The designer is an active donor to organizations working to eradicate domestic violence, homelessness, and world hunger. The Karizma Family also supports a Buddhist nunnery run by Mae Chee Sansanee in Thailand.
Nikita recently collaborated her efforts with the Love Peace Harmony Foundation, and together they have launched their project of ‘1million trees.’ Nikita uses dedicated Instagram filters to promote this project and inform people of the importance of plantations. Announced on the last earth day, the project has so far planted over 200,000 trees, a number that is increasing every day.
You can also contribute to this timely and much-needed initiative. Just open this Instagram filter on your phone, take a picture, and upload a story. For each of your selfies, one tree will be planted.